1300 208 831 Book a Consultation

Author: Zac Tannenbaum

  • Retail Bookstore Sales

    The Science

    A 5.07% increase in store sales


    Customers were 3× more likely to talk to staff and 2× more likely to examine multiple items.

    Type

    The Science

    Source

    Doucé et al. · Journal of Environmental Psychology

    Industry

    Retail Stores

    Location

    Belgium

    Year

    2013

    The result

    5.07%

    increase in store sales with a chocolate scent present

    The task

    Researchers in Belgium conducted a study over ten days, observing 201 customers in a chain bookstore, that examined whether a chocolate scent positively influenced consumer behaviour within a store environment.

    Method

    They diffused a chocolate scent through two scent diffusers strategically placed throughout the store and observed the behaviour of shoppers.

    Result

    The study not only saw an increase in sales of 5.07%, it found that customers were nearly three times more likely to engage in conversation with staff and twice as likely to examine multiple items within the store.

    Source. Doucé, L. et al. (2013). Smelling the books: the effect of chocolate scent on purchase-related behavior in a bookstore. Journal of Environmental Psychology, 36, 65–69.

    Make Scents of Your Business

    See what scenting would do for your space.

    Book a free consultation. We will scope the space and tell you what to expect.

  • USA Casino Revenue

    The Science

    Gaming revenue up 33–54%


    Different aromas, different areas of the floor, measured over time.

    Type

    The Science

    Source

    Hirsch, A. R. · Psychology & Marketing

    Industry

    Hospitality, Pubs & Clubs

    Location

    Las Vegas, USA

    Year

    1995

    The result

    45%

    weekly average increase in slot machine revenue

    Background

    Research published in the Psychology and Marketing journal examined the impact of fragrances used to enhance the slot machine gaming experience for patrons in a Las Vegas casino.

    Method

    Different aromas were diffused in different areas of the casino to establish results over a period, in regard to the increase in slot machine usage.

    Result

    The research concluded that with the use of aromas, gambling revenue increased between 33% and 54% over the time of the study, with a noted weekly average of 45%.

    Source. Hirsch, A. R. (1995). Effects of ambient odors on slot-machine usage in a Las Vegas casino. Psychology & Marketing, 12(7), 585–595.

    Make Scents of Your Business

    See what scenting would do for your space.

    Book a free consultation. We will scope the space and tell you what to expect.

  • Nike Purchasing Behaviour

    The Science

    84% more likely to buy in a scented store


    And willing to spend 10–20% more for the same product.

    Type

    The Science

    Source

    Smell and Taste Institute

    Industry

    Retail Stores

    Year

    —

    The result

    84%

    of customers were more likely to buy in the scented store

    The task

    The Smell and Taste Institute carried out research in NIKE stores that were effectively scented, with the aim of creating a more pleasant and relaxing environment.

    Result

    It was discovered in the study that 84% of customers were more likely to buy sneakers in the scented store. They were also willing to spend around 10–20% more.

    Source. This example was sourced from research carried out by the Smell and Taste Institute.

    Make Scents of Your Business

    See what scenting would do for your space.

    Book a free consultation. We will scope the space and tell you what to expect.

  • King St Hotel

    Testimonial

    A different scent on every level


    “They arrive to a nice scent greeting them.”

    Type

    Testimonial

    Client

    The King St Hotel

    Industry

    Hospitality, Pubs & Clubs

    Year

    —

    The result

    70%

    of clientele are regulars

    In their words

    “We’re a large, multi-level nightclub renowned for our music and intimate atmosphere, attracting a crowd every night. It’s important that the air is continually refreshed in such an enclosed venue, and we’re really happy with Scent Central as our patrons can relax and enjoy the music.

    We trialled a few scents and settled on two that we really liked. We have a different scent on each level, which provides our clients with an added sensory experience when they enter a new floor — they arrive to a nice scent greeting them.

    The staff have really noticed and, because 70% of our clientele are regulars, we’re planning to introduce even more and different scents in coming months.

    We’re very impressed with how efficient Scent Central is and have since installed it into two of our other venues.”

    Anthony Ford · The King St Hotel

    Source. This is a tailored solution made specially for our client featured above.

    Make Scents of Your Business

    See what scenting would do for your space.

    Book a free consultation. We will scope the space and tell you what to expect.

  • Commonwealth Hotel

    Testimonial

    Removing smoke odour from a hotel gaming room


    “It’s amazing how effective it is at removing cigarette smoke odour.”

    Type

    Testimonial

    Client

    Commonwealth Hotel

    Industry

    Hospitality, Pubs & Clubs

    Location

    Newcastle, NSW

    In their words

    “We met Scent Central at the Gaming Expo and the team have been fantastic ever since. We are really happy with the pleasant scent in our gaming room — it’s amazing how effective it is at removing cigarette smoke.

    The environment in the hotel is enjoyable and our customers are regulars who appreciate the relaxed and scented environment.

    Our hotel is an institution in the area and, with years of experience, we knew Scent Central would really benefit our patrons.”

    Cath Antaw · Commonwealth Hotel, Newcastle

    Source. This is a tailored solution made specially for our client featured above.

    Make Scents of Your Business

    See what scenting would do for your space.

    Book a free consultation. We will scope the space and tell you what to expect.

  • Churchills Sports Bar

    Testimonial

    Patrons staying longer in a sports bar


    “We’ve seen our patrons stay longer in the hotel, which has generated more revenue for the business.”

    Type

    Testimonial

    Client

    Churchills Sports Bar

    Industry

    Hospitality, Pubs & Clubs

    Year

    —

    In their words

    “In just six months, Scent Central has helped establish a pleasurable environment in our hotel.

    We use Scent Central in two ways. The first is to create a relaxed ambience and a pleasant atmosphere in our gaming room, and the second is to reduce any wafting smoke odours from the outdoor area.

    We’ve seen our patrons stay longer in the hotel, which has generated more revenue for the business.

    The technology was easily installed by their service team, and I would highly recommend Scent Central as it’s been a simple set and forget.”

    Scott Young · Churchills Sports Bar

    Source. This is a tailored solution made specially for our client featured above.

    Make Scents of Your Business

    See what scenting would do for your space.

    Book a free consultation. We will scope the space and tell you what to expect.

  • Community Homes Australia

    Client Results

    Air sanitising in residential aged care


    “Kills covid, fungus, mould and viruses both airborne and on surfaces.”

    Type

    Client Results

    Client

    Community Home Australia

    Industry

    Aged Care

    Location

    Canberra, ACT

    The result

    3 years

    of continuous use across a day centre and houses

    About Community Home Australia

    Community Home Australia is a wholly Australian owned not-for-profit charitable organisation providing care and services to its guests, operating Kambera House and Club Kalina in the southern suburbs of Canberra.

    In their words

    “For me it’s not about a service having an outbreak. There is so much infection in the community, it would be incredibly silly to think it’s not going to get in when we house a hundred people together and then add another hundred staff and another hundred visitors.

    Vaccination is just one preventative measure. We will always have to manage vaccinated and unvaccinated residents. While prevention is always the aim, it’s about the service’s ability to contain and manage an outbreak, and what they have in place to minimise risk and spread.

    We have been using the Scent Central ozone system for nearly three years now in our day centre and houses. Kills covid, fungus, mould and viruses both airborne and on surfaces. They have been incredibly effective in preventing, and on the odd occasion we have had a positive team member or guest, effective in minimising spread.

    I know of an aged care provider who, on our advice, installed the system in their secure dementia unit. They have had multiple outbreaks in the main nursing home since, but none in the DSU.”

    Dr Rodney Jilek · Managing Director, Community Home Australia

    Source. This example was from a tailored solution specifically designed for the client using specifically designed essential oil fragrances and our exclusive Air Sanitiser. The data is based upon what was supplied by our client.

    Make Scents of Your Business

    See what scenting would do for your space.

    Book a free consultation. We will scope the space and tell you what to expect.

  • Sydney Venue Gaming

    Client Results

    An 18% increase in gross gaming sales


    Replacing a synthetic hygiene system with natural essential oils.

    Type

    Client Results

    Client

    A Sydney pub group venue

    Industry

    Hospitality, Pubs & Clubs

    Location

    North Western Sydney, NSW

    The result

    18%

    increase in gross gaming sales

    The task

    A north western suburbs venue in Sydney, part of a large Australian pub group, was experiencing below average results in their gaming area. They already had a hygiene company using synthetic scenting oils throughout the venue, but the venue was not seeing significant results from that system.

    Solution

    We replaced the synthetic solution with our most popular natural essential oil fragrance in the gaming area of the venue.

    Result

    Hotel management commented that not only did they see an increase of 18% in gaming sales, they also began receiving positive comments from patrons regarding the decreased smoke odour throughout the venue.

    The hotel has since moved into the top 100 gaming venues in the state, and management won numerous awards for their results.

    Source. This example was from a tailored solution specifically designed for the client using specifically designed essential oil fragrances. The data is based upon what was supplied by our client.

    Make Scents of Your Business

    See what scenting would do for your space.

    Book a free consultation. We will scope the space and tell you what to expect.

  • Reuben F Scarf

    Client Results

    A 33% increase in sales conversion


    A sandalwood signature for a menswear chain, and a 60% lift in satisfaction.

    Type

    Client Results

    Client

    Reuben F. Scarf

    Industry

    Retail Stores

    Location

    Sydney & Brisbane

    The result

    33%

    increase in in-store sales conversion

    The brand

    Reuben F. Scarf is a chain of menswear stores based in Sydney and Brisbane. Their target market is professional men with a need for high quality formal attire.

    Solution

    Through effective tailoring of a multi-sensory solution we created a seductive and masculine sandalwood fragrance that not only matched the brand but allured the senses of customers, creating a calm and relaxing environment that left them more susceptible to other sensory cues.

    Result

    Our client reported an increase in customer and staff satisfaction with their stores of 60%. They created a memorable environment that saw an increase in customer retention rates and an increase in sales conversion of 33% in store.

    Source. This example was from a tailored solution specifically designed for the client using specifically designed essential oil fragrances. The data is based upon what was supplied by our client.

    Make Scents of Your Business

    See what scenting would do for your space.

    Book a free consultation. We will scope the space and tell you what to expect.

  • Novak Properties

    Client Results

    Completing the sensory circle for a leading agency


    “Scent Central has become an integral part of our business and it’s enhanced the whole experience.”

    Type

    Client Results

    Client

    Novak Properties

    Industry

    Real Estate

    Location

    Sydney, NSW

    In their words

    “We’ve invested in our bespoke headquarters to reflect our point of difference as one of Sydney’s leading real estate agencies. We selected the finest finishes that are aesthetically pleasing and make our customers feel comfortable — like being in a luxurious hotel.

    We focus on creating a quality customer experience across every aspect of our business and Scent Central has helped us complete the sensory circle. We’ve used other scent companies in the past with little success, as the smells were either different from the samples, became pungent, or didn’t last at all.

    Scent Central is the best at what they do, as their system delivers a constant scent throughout the whole agency. It’s efficient yet discrete as it’s diffused through our air conditioning system.

    We receive many positive comments and I’ve recommended Scent Central to many clients. Scent Central has become an integral part of our business and it’s enhanced the whole experience.”

    Lisa Novak · Novak Properties

    Source. This is a tailored solution made specially for our client featured above.

    Make Scents of Your Business

    See what scenting would do for your space.

    Book a free consultation. We will scope the space and tell you what to expect.