A 5.07% increase in store sales
Customers were 3× more likely to talk to staff and 2× more likely to examine multiple items.
5.07%
The task
Researchers in Belgium conducted a study over ten days, observing 201 customers in a chain bookstore, that examined whether a chocolate scent positively influenced consumer behaviour within a store environment.
Method
They diffused a chocolate scent through two scent diffusers strategically placed throughout the store and observed the behaviour of shoppers.
Result
The study not only saw an increase in sales of 5.07%, it found that customers were nearly three times more likely to engage in conversation with staff and twice as likely to examine multiple items within the store.
Source. Doucé, L. et al. (2013). Smelling the books: the effect of chocolate scent on purchase-related behavior in a bookstore. Journal of Environmental Psychology, 36, 65–69.
See what scenting would do for your space.
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