The Science Behind Scent Marketing & Aromatherapy Success
At Scent Central we are continually focusing on scientific outcomes for our clients. Our scientific process of combining premium scenting with aromatherapy allows us to create tailored, successful and measurable multi-sensory marketing results for our clientele.
Smell is the sense closest to memory.
Our sense of smell is closely tied to those areas of the brain which are primarily concerned with the associations between memory and emotion — our olfactory system. In fact, scientific research has proven that our sense of smell is one of the most powerful emotional triggers.
Memories associated with a particular olfactory experience tend to be stronger than those without, and the recognition of a distinct scent can immediately call up strong images of the place where that scent was first encountered.
While our scientifically proven concept and process may be comprehensive, our main goal is simply to produce the finest scent marketing and aromatherapy outcome for your business.
How Scent is Processed by the Brain
Our sense of smell begins right at the back of our nose, where there are millions of sensory neurons called the olfactory epithelium located just under our olfactory bulb. Each different odour can activate several different receptors that create an intricate neural code that we can identify as a particular scent, such as lemongrass or cinnamon.
Leslie Vosshall, a scientist who studies olfaction at Rockefeller University, describes the receptors as “like locks”, with the keys being the odour molecules.
The human nose can identify
one trillion different aromas.
1,000,000,000,000
The Pathway
The sensory neurons create an electrical signal that travels from the olfactory bulb deep into the limbic system — the part of the brain responsible for memory and learning. Six stages, start to finish.
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01
Sensory neurons
Millions of neurons in the olfactory epithelium create an electrical signal.
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02
Olfactory bulb
The signal is carried on from the bulb, sitting just above the epithelium.
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03
Piriform cortex
Where the smell itself is identified.
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04
Thalamus
A distribution hub that transfers the signals onward.
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05
Orbitofrontal cortex
The decision making and emotional processing hub.
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06
Hippocampus & amygdala
Both part of our limbic system, responsible for memory and learning.
Why Essential Oils?
Essential oils are composed of completely natural compounds that are sourced from pure plant extracts. Essential oils are obtained through the distillation of the naturally sourced compound.
We choose to use pure essential oil fragrances for our scenting solutions to provide our clients with a solution capable of influencing the subliminal decision making of consumers. In fact, it has been scientifically proven that essential oils are much more effective than synthetic fragrance oils.
We responsibly source all our essential oil ingredients from reputable
suppliers from around the world. All fragrances are then made in Australia,
meaning you are able to enjoy the very best scent Australia has to offer.
This unique multi-sensory experience using essential oils is the best way to
build an aroma brand, increase sales and dominate your market.
Synthetic oils lack the subtle energies… and the therapeutic properties necessary for aromatherapy applications.
