A 4.4% increase in store level sales
Fifty convenience stores, one bespoke fragrance, a measurable lift in sales.
4.4%
The brief
Scent Central was asked to create a successful fragrance environment for the Ezymart brand. The convenience store industry is a highly competitive marketplace and Ezymart have been exploring different avenues for best practice to make them the premium and most recognised choice in this area of retail.
The aims were to increase store level sales, dwell time and repeat customers.
Solution
A fragrance machine with a uniquely designed fragrance was placed into each store.
Result
Across 50 sites in early 2023 in Sydney, Brisbane and the Gold Coast, it was found that on average store level sales had increased by 4.4%.
This is consistent with similar research in Belgium in a retail bookstore, which found that customers spent 5.07% more, were three times more likely to engage in conversation with staff and twice as likely to examine multiple items when a scent is present.
Source. This example was from a tailored solution specifically designed for the client using specifically designed essential oil fragrances. The data is based upon what was supplied by our client. Figures and results supplied verbally.
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