Terminals, lounges, cabins and cruise ships — scenting that measurably lowers passenger anxiety.
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Our sense of smell is our most powerful and influential sense, and it can be used to generate excitement, create lasting memories and reduce the anxiety or stress passengers experience. Scents can be diffused through terminals, waiting lounges, aircraft cabins and cruise ships to help passengers unwind.
Smell is the single sense fully developed at birth, and it is connected to the side of the brain that processes emotion and memory. Scenting is a creative way to improve how an airport, a terminal lounge or a ship is evaluated.
According to research from Yonsei University in Seoul, the presence of a carefully chosen scent can reduce passenger anxiety — a common issue in high-stress environments like airports.
Passengers moving through a domestic or international terminal, or waiting at a station for a train, benefit from a calming olfactory environment. It makes check-in, security screening and the wait for a flight measurably more pleasant.
The presence of scent can reduce passenger anxiety.
In busy travel hubs — domestic and international terminals, train stations and cruise ships alike — creating a welcoming and relaxing atmosphere is crucial. Diffusing considered scents through terminals, service lounges and cabins transforms how the journey feels.
For an operator, that shows up as better evaluations, longer dwell in retail and food areas, and passengers who arrive at the gate in a better state than they left the kerb.
Download the latest information and case studies on scent marketing and aromatherapy — everything you need to make scents of your business.