Lemon cut student error rates by 54% in a Tokyo study. The same mechanism works at a desk.
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Aromatherapy is an exceptional method for creating a positive office environment. A pleasant scent in a workplace can significantly improve productivity, because our sense of smell is intrinsically linked to our emotions — and to confidence, mental clarity, cooperation and attentiveness.
A carefully chosen office scent not only boosts efficiency, it contributes to an atmosphere that reduces stress and improves problem solving.
Scent marketing, or aromatherapy, is the tailored diffusion of fragrances that engages a person’s senses to affect their productivity, emotions, moods, judgement and behaviour. Sensory cues can enhance an employee’s memory by connecting with their emotions.
One group of neuroscientists found that 85–95% of decisions occur at the emotional or subconscious level. Scenting for offices can therefore be a cornerstone of efficient work strategy, because it influences decisions made below the conscious threshold.
Error rates fell by
54% in the presence of lemon.
33% jasmine · 20% lavender
Peak productivity is most likely when employees feel relaxed and cooperative — qualities fostered by a positive environment and a pleasant fragrance. Through scent marketing, companies can adopt work strategies that stimulate productivity, because fragrance plays a significant role in decision making.
Modern office design goes beyond the physical space to include the sensory experience of it. A considered scent also leaves a lasting impression on the clients who visit.
Download the latest information and case studies on scent marketing and aromatherapy — everything you need to make scents of your business.