Citrus to motivate, eucalyptus for focus, mint to invigorate — and odour control for everywhere else.
Call us or book a free consultation and we will tailor a scenting solution to your space. Backed by Science, Driven by Quality.
The influence of scent on our physiology extends to the gym floor. During physical activity the limbic system — responsible for emotion, memory and arousal — is heightened, and strategic aromatherapy amplifies the effect. Energising citrus scents spark motivation, the clarity of eucalyptus enhances focus, and mint invigorates.
It is not only about adding fragrance. Gyms grapple with unavoidable odours from sweat, dampness and equipment, so scent becomes pivotal in crafting an atmosphere that brings members back.
Diffusing essential oil fragrances helps people unwind and focus, because certain fragrances stimulate the trigeminal nerve to enhance alertness. Dr Alan Hirsch of the Smell & Taste Treatment and Research Foundation has said the idea is that “just breathing in the air at your gym could help you work out harder and more effectively”.
Customised scenting — for a serene yoga studio or an intense CrossFit box — elevates the experience. Extending it to locker rooms and post-workout areas integrates wellness with recovery.
Given the diverse clientele of a gym, hypoallergenic fragrances are essential. Ours contain no proteins, polypeptides or amino acids.
Member experience should be at the forefront of any gym owner’s mind. The association of fitness studios has stated that the average retention rate sits above 75.6%. To maintain or exceed that, it is imperative to promote an inviting and invigorating space.
Typically we reach for music as motivation. But our strongest sense is smell. Michael Papas, executive perfumer at Givaudan Fragrances, has said that “different smells can motivate, relax or help reboot to put you in a frame of mind that will make you want to do something healthy, like working out”.
Download the latest information and case studies on scent marketing and aromatherapy — everything you need to make scents of your business.