Longer dwell. Better trading.
Centre-wide scenting that lifts dwell time, repeat visits and how well your tenants trade.
Call us or book a free consultation and we will tailor a scenting solution to your space. Backed by Science, Driven by Quality.
Personal experience is crucial to increasing customer retention and spending behaviour within a centre. For operators it is imperative to entice consumers in while competing with the rapidly growing convenience of online platforms.
It is simply about enhancing the overall consumer experience to encourage repeat visitors — which keeps tenants within your centre trading and operating effectively.
More than a place to shop.
Shopping centres have become more than places for a shopping spree; they are central to how a suburb lives. They are not only about a variety of shops under one roof, but about creating an immersive experience that keeps people coming back.
Scent marketing plays a pivotal role in that, transforming a routine visit into something memorable — and a memorable visit is a repeated one.
What is scent marketing?
Scent marketing and aromatherapy go beyond pleasant smells. They involve engaging a consumer’s senses to influence their perceptions, judgements and behaviours. By integrating specific sensory cues, a centre can stimulate impulse purchases by tapping into the “buying mood” of shoppers.
Research by neuroscientists suggests that 85–95% of consumer decisions occur at the emotional or subconscious level, which highlights the potential of scent over traditional visual and auditory techniques.
A Washington State University study found that shoppers in a scented environment spent an average of 20% more.
Keep them in the centre longer.
Download the latest information and case studies on scent marketing and aromatherapy — everything you need to make scents of your business.