A stay they remember by scent.
Guests recall a scent with 65% accuracy after three months — against 50% of what they saw.
Call us or book a free consultation and we will tailor a scenting solution to your space. Backed by Science, Driven by Quality.
In hospitality, hotel scents and room sprays have become essential to creating a memorable brand experience. Defining your hotel through aromatic elements has helped many brands connect with guests on a deeper level than visual marketing reaches.
Our sense of smell, more than any other, is tied to the areas of the brain concerned with the association between memory and emotion. Research has shown it is among the most powerful triggers for emotive decision-making, memories and moods.
Guest connection and brand recognition.
Scent memories linger and provide a powerful tool for building emotional loyalty. Studies have shown that after three months a person can recall a scent with 65% accuracy, compared to only 50% of what they saw.
Hotel fragrances become more than a pleasant smell in the air — they become part of the collection of emotions and memories attached to a brand, evoking happiness, relaxation and comfort long after checkout.
After three months, guests recall a scent with
65% accuracy.
Against 50% for what they saw
A signature fragrance.
Lobbies, spa areas, meeting rooms and guest rooms are now infused with scents ranging from the calming notes of lavender and green tea to the richer undertones of sandalwood. Whether they come from diffusers or other delivery systems, they create a brand identity guests associate with their stay.
From the cosy B&B to the luxury property, hotels invest in a signature scent — a fragrance unique to their space — to increase repeat clientele, drive positive evaluations and craft a genuinely luxurious experience.
M Gallery by Sofitel surveyed 3,000 hotel guests: 78% of women and 74% of men generally like scented spaces.
Give them something to remember it by.
Download the latest information and case studies on scent marketing and aromatherapy — everything you need to make scents of your business.