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A scented cinema auditorium
Theatres & Cinemas

The one thing streaming can’t copy.


Scent is directly linked to emotion. In a venue built entirely on emotion, that is not a small advantage.

Scenting For
  • Cinemas
  • Live Theatre
  • Foyers & Bars

Call us or book a free consultation and we will tailor a scenting solution to your space. Backed by Science, Driven by Quality.

Smell, being our most powerful and influential sense, is directly linked to the emotions that stimulate mood and create memorable experiences. Personal experience is crucial to increasing patron retention.

It is imperative to entice audiences into cinemas and live theatre productions while competing with the rapidly growing convenience of streaming services. Scent is one of the few things a screen at home cannot reproduce.

The influence of scent in a venue.


Theatres and cinemas are not only about showing films and live productions; they are about creating an immersive experience. With the challenge of competing against streaming, it is crucial to offer something that cannot be had at home.

This is where scent comes into play, transforming a visit into something an audience remembers and returns for — and it works in the foyer and the bar as much as it does in the auditorium.

A Scent Central diffusion unit in a theatre foyer
What the research found

The presence of a scent can positively influence
moviegoer evaluations of a theatre.

Prof. José M. C. Veríssimo
Make Scents of Your Business

Give them a reason to leave the house.

Download the latest information and case studies on scent marketing and aromatherapy — everything you need to make scents of your business.