Higher evaluations and more spend in a scented club
Drink purchases, overall enjoyment and dancing activity all increased.
850
The task
The Independent Aroma Group conducted a study within a nightclub in the Netherlands to establish how patrons would respond. They infused three different fragrances into different dance clubs.
Result
Around 850 young club-goers were asked to rate their experience of the venue. The results concluded that patrons in a scented nightclub evaluated their experience much higher than those in an unscented club. It was also noted that drink purchases, overall enjoyment and dancing activity all increased.
Source. This example was sourced from research carried out by the Independent Aroma Group.
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